Imagine if you could send an amazingly efficient marketing message to people who want to read it? That is to people who have said, “Yes, I am opting in to your marketing strategy.” That is, in essence, what happens with text message marketing. Customers, visitors and people who have an interest in your products or services sign up to receive your marketing texts.
It no wonder that major corporations such as Verizon, and have decided to utilize this direct form of advertising. What they and others have discovered is that 90% of those texts are opened and the return rate ranges from 11% to 30%! Does that say something to you about text message marketing and what it can do for you?
Why it Works
Text message marketing works for various reasons. Along with the fact that those who received them have requested they be contacted via this form of communication, how to find hidden text messages on phone there are other factors that help to make them efficient and effective.
· They may be created quickly
· They may be scheduled to be sent at any time.
· They may be read quickly.
· They may be accessed from virtually anywhere.
· Sub-lists may be specifically targeted.
· Various campaigns may be run at once.
These six attributes help to make this marketing platform especially attractive to businesses of any size. One very important thing to realize is that this is value-based advertising that is relatively inexpensive.
Text message marketing services usually offer a range of plans and just about every business can find one that will fit their budget and needs. Plans are usually based on how many messages you expect to send in a month and some offer flexibility in rollover message units and temporary expansion of services. The best providers will allow you to sign on for a limited amount of time with no sustained contracts. With that type of service, there is little to no risk on your part.